On the heels of Creative Memories FILING CHAPTER 11 earlier this month … for the SECOND TIME … now Archiver’s has declared they will do the same. This e-mail was sent out today:
I’m very sad to hear this news, as I am whenever any part of the scrapbooking industry suffers a setback. I’ve never been to an ARCHIVER’S but it’s on my bucket list fo’ sho! Archivers is like The Mecca of All That Is Scrapbooking. Like Bass Pro Shops is for a fisherman. Like Dick’s Sporting Goods is for an athlete. Or a teenaged boy Nike ho’. Whatevs.
I think the e-mail does a good job of explaining their position, how they got there, and what they plan to do now. I’m happy to hear them say “we are not going out of business” because, I swear, that’s the first thing people jump on when they hear “Chapter 11.” Which is just a legal way of saying you’re having problems and need to reorganize. Yes, it’s a drastic move but it does NOT mean a company is immediately ending … although I have heard of individual stores closing lately. I wonder if that will continue?
So take heart, Dear Scrappers. Archivers may just take this opportunity to survive and thrive. Here’s hoping! ‘Cuz if they ruin my Bucket List by going out of bidness, I’m gonna’ be hotter than two hamsters fartin’ in a wool sock!!
Okay, now just TRY to get the hamster image out of your head and answer this please:
As an Archivers customer/potential customer, what should they do to remain viable? Would you change or add anything to the way they do business?