Read about it HERE on Ali’s blog….
This is a sad, sad day in Scrappy Land. After the December issue of CK (currently on newsstands), Ali Edwards and her “Studio A” column will be no more :( As of now, there are no plans for Ali to write any other features for CK, either.
The Peas are talking about it HERE, and the Scrap Sisters HERE…
So can you read that great big writing on the wall, folks? Cuz I’m seeing it in big, black, ugly, capital letters: Creating Keepsakes magazine is on the way out.
Here are some of the signs I’m basing my opinion on:
– BECKY HIGGINS leaves CK
– Crazy cheap CK subscription deals
– LISA BEARNSON no longer does her monthly CK column after January 2010
Sorry, folks. I think CK is “done and done.” And I fear Scrapbooks Etc. is right behind them.
How many scrapbooking magazines will that leave us then? Oh, that’s right! NONE.
I gotta’ be honest here and say we have no one to blame but ourselves. I’ve heard time and time again on the message boards about scrappers dropping their scrap magazine subscriptions because they didn’t like this or that about the magazine. Now with Ali leaving CK, here comes another round of “Well, now for SURE I won’t renew!”
Do you see the parallel with the demise of the LSS? I sure do. “My LSS has the latest and greatest, but they (charge too much), (don’t kiss my butt when I walk in the door), (kiss my butt too hard when I walk in the door), (don’t order the exact brand and model number of product I want), (don’t have sales or coupons like the Big Box Stores),” etc. etc.
And guess what? The LSSs all closed while we scooped up coupons and Killer Deals at the big box stores. Hey, there are fewer choices, only major brands to choose from, and paper stacks galore, but at least it’s cheaper so we’re happy shoppers! Oh, wait, you mean if we don’t support the LSS and the variety of scrapbooking companies whose products they carry, the LSSs AND the scrapbooking manufacturers will go out of business?? Wha???
Well, yeah, that’s how it happens. And the same goes for scrapbooking magazines. We complained. We said, “Screw you. I don’t like exactly how you do your magazine, so I’ll just go get my content online for free from blogs and such!” We quit subscribing and buying from the newsstand. The newsstands stopped carrying scrap magazines, even for those of us who still want to buy them (but can no longer find them without searching). Scrapbooking magazines started folding. Did we stand strongly behind the remaining ones? No, we didn’t.
So now we have no Ali, Lisa, or Becky ~ three of the biggest scrapbooking names in the industry ~ and I think we can see where we’re going from here.
I’m not pointing fingers, believe me. First, because I know the horrible economy played a big hand in a lot of our decisions as scrappers. Second, because I did/do a lot of these same things, all in the name of saving money on scrap supplies. I did do everything I could to patronize my LSSs when they were here, but I live in a rural area and lost mine well before most others did. I did the best I could to support this industry, but I failed it in many ways, too.
I gotta’ say, I never gave up on the magazines, though. I criticized the changes at SB Etc. (because I thought they were making the wrong choice to save a struggling magazine), but I still bought it at full retail every month, as I did with every paper scrapbooking magazine out there. I really, really wanted to save them! I’m a Scrap Mag Ho, remember?
I just want us, as scrappers, to accept some of this responsibility. Ali is a symptom, not the problem or the cure. I will miss dearly the unique perspective she added to CK for years and years. I wish her great success in all she does in the future. I will miss her :(
When CK and SB Etc. disappear soon, I will miss them terribly, too. And I will have no one to blame but myself.