The Predictable Demise of Scrapbooking Magazines

Over the last year or so, I’ve noticed a recurring theme on the scrapbook message boards, a topic that keeps coming up for discussion: “The scrapbook magazines are really going downhill.” Here is a summary of the comments made on this and related subjects:

1. A year ago, the magazine had X number of pages and now it has less than half that.
2. This month, the magazine was comprised of 1/3 ads and only 2/3 content.
3. This issue is so thin! This magazine used to keep me interested for a couple hours, but now I get through it in a half-hour.
4. There are too many ads.
5. I LOVE to look at ads for new products; there aren’t enough ads.
6. I want to see more layouts, not articles and organizational ideas.
7. I want more articles and organizational ideas, not so many layouts.
8. Why is there so much digital?
9. How come there’s not more digital?
10. I love Ali Edwards, she’s amazing, so inspiring, wish they’d feature more of her!
11. I’m so tired of “life artists” and full-page photos of Scrap Celebs!
12. There is no such thing as a Scrap Celeb; we are all just scrapbookers.
13. I want nothing more in this world than to be published!
14. Why do they waste so many pages on store listings when we can get them off the internet?
15. What in the heck happened to all the store listings in the back?
16. I don’t buy magazines any more; I get plenty of layout ideas from blogs and galleries.
17. I don’t buy magazines any more; I’ve gone digital.
18. I don’t buy magazines any more; I can’t afford them.
19. I don’t subscribe to scrap magazines any more; I want them quicker so I buy them at the store.
20. I don’t buy that scrap mag anymore, ever since they changed the format.
21. I would buy that scrap mag if they would just change up their tired old format.
22. More of a ‘lifestyle magazine’? I want a scrapbooking magazine!
23. I love to read about scrapbooking, but can’t they ‘think outside the box,’ maybe tie in other subjects?
24. I’m so excited! A scrap magazine is going to publish the comment I submitted in answer to: “What signifies Spring to you?” OMG! I am SO excited. I can’t wait to get my copy!
25. I cannot BELIEVE they wasted 2 pages on “What signifies Spring to you?” I thought this was a scrapbooking magazine?
26. Only the best layouts belong on scrapbook magazine covers.
27. I get so mad when they use stock photos for the layouts on magazine covers!
28. Most of us are moms; they need to include family and event layouts.
29. I’m not a young mom; I’m a retired grandma; I’m a college student; I’m single with no kids; I’m male; I’m Jewish; I’m a breast cancer survivor; I travel a lot; I have a career…The magazines need to publish more pages for ME!
30. I like lumpy-bumpy pages; I like to alter things; scrapbooking is my art.
31. I prefer flat pages; I don’t alter, I just do layouts; scrapbooking is not art, it’s about preserving memories.
32. I love to see how they use all the new ‘product’ on layouts.
33. What’s with all the single photo layouts with all that ‘product’?
34. Lisa Bearnson is SO wonderful, I love her, I adore her, I look up to her, her family is adorable, she is so talented!
35. Lisa Bearnson is so fake, I met her and she was mean, she is so full of herself, why does she leave her stepdaughter out of her layouts?
36. I despise this magazine. I will not spend another red cent on it (posted on said magazine’s message board, that costs them loads of money to maintain, yet we can post there for free).
37. I can’t believe this magazine won’t let me advertise MY scrap business on their message board. That is so rude.
38. Magazine A sucks, I’ve switched to Magazine B (posted on Magazine A’s message board).
39. I shop for my scrapooking supplies at big box stores or online; who cares if the LSS’s go out of business? It’s not my job to support them.
40. What happened to all the LSS’s? They probably closed because of bad customer service.
41. How come so many scrapbooking companies are going out of business?
42. I love seeing layouts by Becky Higgins, Ali Edwards, Hall of Famers, Memory Makers Masters, Scrapbooker of the Year, Dream Team.
43. I’m so sick of seeing the same old ‘celebrity’ designers. They need to publish more newcomers.
44. I subscribe and got a great deal, only $2 per issue, and I should get my issue before the newsstands.
45. I pay newsstand price, so I should my copy before subscribers.

Okay, should I stop now? ‘Cuz I could go on like this for quite awhile.

My question is: Do you see what I see?

How in holy heck could the scrapbook magazines continue to stay profitable, continue to stay thick and full of content, continue to pay staff writers, continue to remain in business, and continue to attract advertisers…with customers like us? How can they be all things for all people? We are demanding, we’re fickle, we’re budget conscious, we’re going digital, we’re using 40% off coupons, we’re blogging, we’re sharing our own projects and writing our own articles, we’re trashing magazines on message boards…and we’re making it impossible for anything to happen but what IS happening. The scrapbook magazines are going downhill. I don’t question it, and I don’t find it shocking in the least bit.

I am not innocent. I’ve posted comments like above several times on various boards. I’ve cancelled all my scrapbook magazine subscriptions because I’m impatient to get my issues, realizing that subscriptions are the bread and butter of any scrapbooking magazine. I don’t only point the finger at “us,” I point the finger at ME.

I suggest we try to enjoy the remaining scrapbooking magazines while we can, for unless something changes, they will all be gone soon….

Your thoughts?

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