Memory Works: Website, Catalogs, and Selling Goals

Well, I took the plunge. I just signed up for my own website with Memory Works again! Whoo hoo, feels good! What didn’t feel good was the $25 set-up fee but, oh well, it’s the price of doing business, right? Then it will cost me $10.95/month to keep it. That is for the “Basic” option, which has all the features I really need. There is also a “Premium” option for $18.95/month (plus the $25 set-up fee, of course). So let’s do the math, shall we? I make 20% profit on everything I sell through Memory Works. So just to break even and pay for my website, I have to sell at least $55 retail of MW goodies each month.

Then, let’s average out my catalog cost: They cost me $3 per catalog, plus shipping costs from MW to me, and me to the customer…we’re talking about $5 cost to me per catalog I give out to customers (that would be an average just for estimating sake…sometimes I hand them right to the customer with zero shipping cost, other times it costs me $4-5 to ship a catalog). Say I give out 5 catalogs per month, that’s about $25 per month in catalog costs. To make that money back, I will need to sell $125 in product to cover my catalog costs.

So, my selling goal will be $55 plus $125 = $180 per month, and that’s just to break even. I like to have goals. Then I know what I’m striving for. Now, to put some other things in motion to make that happen. It’s exciting! I know it will be super tough in this economy, so wish me luck….

Oh! I almost forgot to tell you my website, should you be interested (LOL). It’s Check it out and let me know if you have any questions.

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