As you probably know by now unless you live under a 12×12 patterned paper rock, Martha Stewart is introducing a line of scrapbooking and paper crafting products. It will be exclusive to Michaels Craft Stores for 1 year and is in partnership with EK Success. This has caused quite the uproar in the scrapbooking world, at least the one I live in. On every message board, at every crop, every scrapper, even the Michael’s employees are talking about it. But I guess that’s no surprise since they’ve been working like dogs reorganizing their stores to make room for Martha. Although Martha’s products won’t be officially introduced until later this month, many of the Mike’s stores have already started putting out the products. This is according to reports from scrapbookers on message boards I read, who are giving their early reviews.
And so far they are not great. I’m going to generalize here (and I know there are exceptions), but most comments I’ve heard are along these lines:
An 18×18 scrapbook is too big. You wouldn’t be able to lift it, hold it, or even open it on the coffee table. At $80 for the scrapbook and $2-3 per sheet of paper, who can afford it anyway? Maybe for an extra special wedding album…
Her decorating items are nice but her scrapbooking is too simple for my taste. Color reviews have been mixed: some likey, some don’t likey.
Her line is getting one or two separate aisles at Mike’s which takes space away from other products that are more beloved.
The word is that no coupons will be allowed EVER on Martha Stewart scrapbooking items. That irks many devoted Mike’s shoppers and leads them to wonder, “Why is she so special?” and “Ok, her stuff is going to be way more expensive”. (The only other items Michaels has refused coupons on were the expensive die cutting machines/accessories, the Sizzix and the Cricut). I also heard a rumor that Michaels employees can’t even use their discounts on her products.
Martha Stewart items have special aisle tags that are different from the entire store. I believe Martha’s tags are a tasteful creme color. Again, “what makes her so special?”
If she wants to be part of the scrapbooking world, why didn’t she introduce anything at CHA? (and why can’t I, an investigative blogger, find ANYTHING online that show pictures or gives price points of her products??).
Many still appear resentful of Martha Stewart over making us feel so imperfect during the 90s; her general condescending attitude; and her jail time.
I’m not saying I agree with any of these comments, I’m just reporting. I’ve also heard some positive things like:
Her scrapbooking products are beautiful and classy, and no more expensive than products at the local scrapbook stores.
Martha can do no wrong and is loved and respected by many.
She is a pro at organization so, if she has any scrapbooking organizational products, they will undoubtedly be good.
So, as you can see, this is quite the controversial issue in Scrap World! I for one am enjoying the ride. If nothing else, I like the attention it’s bringing to scrapbooking even if it’s fleeting. I’m sure there will be more to come as Michaels stores officially release her products, her contest winner is announced, and she does the week of scrapbooking on her tv show. And I will continue to enjoy hearing what everyone thinks, and sharing my own review when I finally get to see the Martha Stewart line for myself!